Our Services

Founder of Onda Collective, Hannah has over 10 years of experience as a multilingual strategist, researcher, and innovation practitioner. She is passionate about helping organizations better appreciate the needs and motivations of the people they serve, and to build bridges between research insights, strategy, and action. Her expertise lies in cultural translation — understanding the context of individuals and communities to effectively communicate and adapt new messages and solutions into their respective languages. Hannah has served as Director of Research for the International Product Innovation team at McGraw-Hill Education. As a consultant, Hannah has facilitated projects in the U.S., Latin America, Africa, Asia, and Europe for clients including Allstate, BBVA/Bancomer, the Bill & Melinda Gates Foundation, Google, Mars, and the World Cocoa Foundation. She is based in Chicago.

Natalia holds a double degree in Fine Arts and Industrial Design from the Universidad de los Andes in Bogotá (Colombia) and UNAM in CDMX (México). Since 2007, she has been immersed in the development of initiatives that involve the design of future scenarios for clients across various industries, with a focus on finance, healthcare, and retail. Her experience lies in applying design thinking to address complex business challenges through the design of new products, services, strategy and business models. Natalia is passionate about leveraging new ideas and practices that make design and innovation more relevant and positively impact the environment for people and companies.

As a design researcher/strategist and public health practitioner, Amanda brings an expertise in participatory design to collaborations with physician-scientists, health professionals, and community partners. She leads the co-design of novel interventions to improve patient experience and outcomes while supporting the practices of the people and systems who serve them. As Director of Design at the University of Chicago Center for Interdisciplinary Inquiry and Innovation (Ci3), she improved sexual and reproductive health service provision with and for young people marginalized by race, gender, and sexuality. Amanda holds a PhD in Design, a Master of Public Health in Community Health Sciences and is the recipient of multiple Core77 Design Awards. She is a mentor for early/mid-career scientists who have received National Institutes of Health Career Development (K) Awards. In 2024, she was elected to the Advisory Board of the International Participatory Design Conferences.

Katie Pearl is a seasoned graphic designer specializing in translating complex concepts into clear visual communications. With almost 20 years of professional experience, she creates visuals that connect insights to real-world applications, prioritizing accessibility and engagement. She excels at producing visual communications across print, digital, web, and social media, aligning designs with business goals and strategic impact. She has worked in marketing, advertising and publishing and for clients across a variety of industries. She is based in New York.

Annette is a master communicator and coordinator, often found marrying the two skills to curate efficient systems and processes. Whether it’s leading landscape research and synthesting industry trends into digestible content or helping people find tranquility and joy in their living spaces via her personal organizing business, Annette uses her knack for transforming challenges into sustainable solutions. Annette has over 15 years of experience in marketing in both the non-profit and for-profit sectors and has served as the Community Manager at an advertising agency for several consumer packaged goods, such as Ortega Tacos, Enjoy Life Foods, McCormick Spices, and Fisher Nuts. Annette resides in Chicago and can often be found at the Montrose Bird Sanctuary.

Juan is an active observer and designer with a degree in Industrial Design from the Pontifical Javeriana University. Juan has worked as a design consultant at Haptica in Colombia where he collaborated extensively with Onda Collective on a financial inclusion project in Colombia and Kenya. He volunteered at Techo, a non-profit addressing poverty in Latin America for 5 years. He is passionate about uncovering different contexts, relationships, opportunities for intervention and learning as well as community design and co-design, social processes that respond to users’ situations, desires and expectations. He currently supports Onda with communications and event planning.